What are
your challenges?
Check
those which apply to you . . .
[ ] 1. You want to attract clients without having to "knock
on doors".
Solution:
Andrea Reynolds designs programs that increase your
visibility so that qualified prospective clients seek you
out for your expertise.
[ ] 2. You want clients and colleagues to recognize you as
the leading authority in your professional
expertise.
Solution:
Andrea Reynolds shows you how and guides you in positioning
yourself as the one who sets the standard for your
profession or field.
[ ] 3. You've been giving away information and advice
without being paid.
Solution:
Andrea Reynolds shows you how to restructure those free
services as income-producing activities, price them, and
announce your new policy.
[ ] 4. Your prospective corporate clients raise a lot of
objections or stall at making a decision on your
proposals.
Solution:
Andrea Reynolds coaches you on the finer points of writing
and presenting proposals, to reduce objections and
resistance, and bring speedier
acceptances.
[ ] 5. You lack an experienced partner to motivate you or
provide knowledgeable advice and
support.
Solution:
Andrea Reynolds provides ongoing promotional support,
advice, and answers, by telephone or regular meetings, to
solve up to 10 problems at a time.
[ ] 6. You need help defining or staying focused on your
goals, and are unsure about how to differentiate yourself
from competitors.
Solution:
Andrea Reynolds helps you define and position your
expertise in your market niche; and establish and keep the
focus on your goals and priorities, through weekly
reinforcement by telephone or meeting.
[ ] 7. You believe you can't afford promotional /marketing
assistance.
Solution:
Andrea Reynolds works within your stated budget to achieve
your objectives. ARI also helps you generate more revenues
for promotion, while keeping fees affordable to you. For
example: telephone counseling is available by the
half-hour.
[ ] 8. You're not comfortable with the idea of doing your
own promotion.
Solution:
Andrea Reynolds teaches you to act as your own publicist,
your own public relations counsel, your own booking agent,
your own media liaison; and can be your promotional writer,
your negotiator, your media coach, even your ghostwriter
according to your need.
[ ] 9. You don't have sufficient time to promote or market
your services.
Solution:
Andrea Reynolds designs promotional strategies geared to
achieving your short and long term goals, and oversees the
implementation phase of your promotional campaign while you
continue to generate an income, making time spent on
promotion more effective.
[ ] 10. You're concerned that your experience, training,
and credentials may be perceived as
inadequate.
Solution:
Andrea Reynolds shows you how to maximize your strengths
and turn weaknesses into perceived
strengths.
[ ] 11. You continue to receive requests for free
"promotional" speeches, but you know you deserve to be well
paid for lecturing.
Solution:
Andrea Reynolds shows you how to negotiate for, and
maximize the benefits and value you receive from
promotional appearances and other work, and to turn those
free speeches into more lucrative speaking engagement
contracts.
[ ] 12. You're uncomfortable negotiating contracts and
fees, or collecting payment on your own
behalf.
Solution:
Andrea Reynolds negotiates better fees, better contact
terms, better payment terms; confirms the arrangements, and
collects the fees for you.
[ ] 13. You're uncomfortable approaching radio & TV
stations to appear on talk shows.
Solution:
Andrea Reynolds develops story angles that create
excitement, shows you how to make contact with the press
and media and confirm interview dates, and coaches you to
have an engaging and entertaining presence in
interviews.
[ ] 14. You're doing too much work for your clients and
receiving too small a payment in return.
Solution:
Andrea Reynolds shows you proven ways you can be more in
charge and set limits; structure your services, methods,
and fees more appropriately; educate your clients to have
more realistic expectations of benefits and results; and
get your clients to participate on a more equal
basis.
[ ] 15. You're pioneering a new service or information
product and people don't understand the concept enough to
invest in it or commit to it.
Solution:
Andrea Reynolds shows you how to get your message out,
simply and inexpensively, with effective, wide-reaching
educational programs such as speaking engagements, press
and media coverage, and printed
materials.
[ ] 16. You want to expand your services with natural
spinoffs and are uncertain about which to try first, or how
to start.
Solution:
Andrea Reynolds shows you the benefits and drawbacks of
each option, helps you set priorities, set prices, devise a
marketing strategy that minimizes risks, and design an
action plan to achieve your goals.
[ ] 17. You lack the necessary capital to launch a second
service, spinoff, or information
product.
Solution:
Andrea Reynolds suggests creative ways to raise
funds, suggests
possible sources of funds, and plans and implements
fund-raising programs.
[ ] 18. Your advertising campaign is not bringing the
results you expected.
Solution:
Andrea Reynolds helps you develop a realistic,
cost-effective promotional/ marketing
program that
reaches targeted audiences through speaking engagements,
magazines, newspapers, television, radio,
etc.
[ ] 19. You want to receive attention and recognition for
your expertise but your professional association or
certification board has placed ethical or legal constraints
on promoting your service or practice.
Solution:
Andrea Reynolds brainstorms
with you on a one-time or
regular basis, to generate ideas to promote your services
that are not only creative, but also ethical, legal, and
responsible.
[ ] 20. You want to protect your work, writing, or
products, from unauthorized use by
others.
Solution:
Andrea Reynolds gives you specific tips to protect your
"intellectual property" and refers you to specialized legal
counsel when you need a trademark, copyright, or
patent.
[ ] 21. You lack the time, discipline, or motivation to
write the non-fiction book that's "inside you" . . . before
your competition does.
Solution:
Andrea Reynolds matches you with a ghostwriter who
understands your field, collects or organizes information,
and writes the first draft of your book, speech,
newsletter, script; or works with you to help achieve your
goal.
[ ] 22. You want to move into a more prestigious client
market, but are unsure about how to approach this new
market.
Solution:
Andrea Reynolds helps you research your target market,
identify needs, and develop a step-by-step plan for tapping into this market
segment.
[ ] 23. You have moved into a more sophisticated client
market, but your current presentations and materials now
seem inappropriate.
Solution:
Andrea Reynolds writes, edits, revises, and
upgrades the text of your promotional
materials,
press kit, services description, handouts, and proposals
to appeal to new audiences.
[ ] 24. You want to do your own promotion but lack some of
the tools and methods you need to do it
effectively.
Solution:
Andrea Reynolds can suggest effective approaches, recommend
captivating "story" ideas, and recommend specific media and
press contacts and resources.
[ ] 25. You want to promote your new book but are
discouraged by the small percentage of revenues authors get
from traditional sales opportunities.
Solution:
Andrea Reynolds can work with you to brainstorm multiple
sales opportunities that generate direct sales so that your
profits increase to 50-95% of list
price.
Why not contact Andrea Reynolds
right now,
to make an appointment to learn how to make these
solutions work for you?