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SOLUTIONS

Receive my personalized advice on building
your own one-person advice empire
I answer questions that are important to you.
Choose any combination of questions below and/or add your own.

Then choose any of the 8 tutorial formats that feel best to you:

Phone Tutorials • Office Tutorials • Lunch Tutorial • Answers by Direct Tweet

Positioning

Should I be a consultant or a practitioner?
Should I be an employee or an entrepreneur?
Should I be a specialist or a generalist?
How do I identify my niche expertise?
Should I explain the catalyst for my niche expertise?
Should I be a book seller or a celebrity?
Should I be an author or an authority?
How committed am I to my practice's success?

Pricing and Payment

How do I arrive at my hourly consulting rate?
Should I be giving away advice for free or fee?
How am I leaving money on the table?
How do I get paid to promote myself?
How do I get paid for my public speaking?
How do I get paid for my media appearances?
What are the ways I can get paid to write?
How do I set my fees for speaking, writing and consulting?
What do I answer when someone asks for my rates right off the bat?

Packaging Advice

What do my clients need and want from me?
How can I package my advice and expertise?
What are some ways I can repackage my writing?
What are some ways I can repackage my consulting advice?
What are some ways I can use my ability to speak well?

Marketing

Which marketing activities are working against my best interests?
Who should be doing my marketing and promotion?
Should I hire a publicist?
Should I be represented by an agent or act as my own agent?
Should I sign with a speaker bureau or agent or both?
Is my marketing plan working for me?
Is my web site working for me?
Which promotional materials do I really need?
How do I create real newsworthiness?

Adversity

How do I overcome and recover from adversity in my business?
How do I boost my confidence level during times of economic uncertainty?
Should I tell clients I am experiencing personal hardship?

Consulting

What are some ways I can provide private consulting?
How do I consult to government?
How do I procure corporate consulting assignments?
How do I structure private tutorials?
What kinds of client critiques can I offer?

Rights

What is my intellectual property?
How do I license my works to others?
Syndication: Should I self-syndicate or sell my syndication rights?
Should I conduct seminars, workshops and webinars?

Behavior/Ethics

How do I improve personal integrity and behavior in my professional practice?
How important are manners in my practice?
Should I have a written code of ethics?

Contracts

Should I sign contracts the client provides or write them myself?
How should I structure expert witness contracts?
How should I structure column syndication contracts?
How should I structure corporate consulting contracts?
How should I structure/negotiate paid speaking contracts?
How should I structure/negotiate book publishing contracts?
How should I structure/negotiate radio hosting contracts?
How do I get television hosting contracts?
How do I get commercial voice-over contracts?
How do I get product endorsement contracts?

Client Matters

What are some warning signs of problem clients and patients?
How do I get client referrals and testimonials?
Should I sign nondisclosure agreements?
How do I write proposals for prospective clients?

Cash Flow

What are smarter ways to get paid by my clients?
What are some fast ways to raise cash?
How can I crowdfund my creative projects?
How do I procure monthly retainers from corporate clients?

Expansion

What are some ways I can expand my professional practice?
What are the duties of a paid spokesman?
What are the advantages and drawbacks of endorsing products and services of other companies?
Is there a benefit to launching a professional association?
Should I offer to train my professional colleagues?
Should I start a school specializing in my expertise?
Should I start a professional association of my professional colleagues?
Should I create a foundation or non-profit organization?
How do I become an expert witness in trials?
Should I accept product endorsements?
Should I take on spokesman duties?

Speaking

What's the best way to obtain paid public speaking events?
Should I present free podcasts?
Do I need to know how to produce my own digital audio and video products?
Is it a good idea to provide training programs I've developed through other organizations?
How do I get started teaching online classes?
How do I get invited to appear on radio and television as a guest expert?

Hosting

How do I get into talk radio hosting?
How do I get into TV talk show hosting?
How do I start conducting my own public seminars?
How do I syndicate my talk radio show?

Publishing

Should I self-publish my books or approach traditional book publishers.
Is there an advantage in publishing booklets over full-length books?
Should I publish a fee-based newsletter, or publish it for free?
What is the advantage of publishing tip sheets?
When should I offer templates of some of my successful consulting assignments?
What is a special report and what do I need to know about publishing them?
In which formats should I consider publishing my books?

Writing

How do I get my articles published in magazines?
How do I get my columns syndicated in multiple newspapers?
How can I produce a book in two weeks?
How do I create special reports and manuals?

Andrea@AndreaReynolds.com

PERSONAL PUBLIC RELATIONS for practitioners and specialists.

Andrea Reynolds International