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Of all the regrets I
have in life, one of the biggest was not hiring you. Now,
years later, I see the wisdom in promoting yourself as a
speaker instead of promoting my book. I spent an enormous
amount on so-called "publicists" and wound up with nothing
but credit card bills. Tim
H.
1.
I've already
done for myself what I offer to do for other experts. I've
already been where you hope to be.
2.
I have more
years of experience – forty years – than most of my
colleague-competitors. I've been self-supporting all that
time and have "paid my dues."
3.
I don't
need
to promote and
manage other experts -– I made far more money marketing
myself as an expert. I market others now that I have time
available to help those who are coming up behind me.
4.
I take on only
a few clients therefore I don't earn a great deal of money
promoting and managing others... so when I'm asked to
discount my fees or work on speculation it's not worth my
time and I lose interest.
5.
Rather than
just making you visible – as publicists do – I help
you generate
an income 10 to 12 times larger than
a publicist can. (Remember fame does NOT necessarily bring
fortune.)
6.
Because I've
been interviewed on major shows and quoted in major
publications myself, the producers and columnists contact
me to ask for guest recommendations.
7.
I know how to
get you payment for your appearances; publicists don't do
that. Their goal is to get you interviewed.
8.
My goal is to
see you grossing $300,000 to $800,000 a year (or more) and
I create a specific plan to get you there.
9.
You will only
value what I do for you when you pay for it. Regard my fee
as an investment in yourself. If you can invest in the
stock market, a home, or a vehicle, certainly you can
invest in yourself. Aren't you worth it?
10.
I learned long
ago that the people who are willing to pay my stated fees
are a delight and very easy to work with. Those who try to
get me to work for free or on speculation – what's in it
for me? – are nearly always high-maintenance, have inflated
egos, and not worth the trouble.
11.
I have more
projects than I have time for. My fees are a way to
separate the serious from the dilettante.
12.
You should be
investing in marketing at least 10% of what you expect to
generate in income in the future year. If you desire
$100,000, you need to invest about $10,000. But watch where
you invest it. If you're paying buckets of money on
ineffective advice or methods, you're not working smart.
(That's where I can keep you from squandering your time and
money.)
13.
And lastly,
I'm worth it because I give a lot of attention to my
clients... and some extras they weren't expecting. They
always get far more value than they pay for.
Also read what kind
of clients make me
smile.
Andrea@AndreaReynolds.com
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