POSITIONING & VISIBILITY CAMPAIGNS FOR SPEAKERS
The contrarian way celebrity experts do it. 

35 Benefits | Agency FAQ | Speaker Questionnaire | Speaker Campaigns | Fee Negotiation | Quick Consult | Contract Critique | Demo Critique | Platform Training | Speechwriting | Speaker Tutorials | Speaker Questionnaire



So many speakers mistakenly believe speaker bureaus and agencies should provide free (without compensation) marketing campaigns to get them paid speaking engagements... as though they worked in the same way literary agents do. Please understand that it works in reverse.

In order for meeting planners to want to book you, you first need to become a drawing card for them. In other words you need to have reached some form of celebrity status so their audience will register and pay to hear and see you. Making you famous and desired as a speaker is the mandate of public relations firms. Not speaker bureaus, and not book publicists; but
personal public relations firms who specialize in positioning and raising the profiles of specialists and authorities with one specific area of expertise.

That said... I will promote individual speakers
through 4,000 to 5,000 press and media contacts developed over 30 years. That means you will benefit from the attention resulting from a full month's promotional efforts. You'll have attention from reporters, producers, meeting planners, journalists, etc. Wouldn't it be great to be interviewed in Time, USA Today, The Wall Street Journal, The New York Times, The LA Times, O Magazine, Dr. Phil, Martha Stewart, Rachel Ray, etc. (as appropriate)?

Remember... the promotion I help you generate can result not just
in press interviews and media appearances, but also paid speaking opportunities, paid writing assignments, paid consulting assignments, and book sales. The sooner we begin, the sooner you may start receiving exposure. This promotional campaign will especially benefit speakers who have written a how-to book in their area of specialization. (I also have a special course just for book promoters and book consultants/coaches.)
 
Year after year I watch experts hire a book publicist, blindly follow traditional book marketing methods and work so hard to sell 3000 books over 3 years at $20 each. (Of course, you won't net $60,000 - $20,000 per year - because of the production costs, discounts, etc.)

But if those experts had been smarter and followed the nontraditional methods I advocate (and top experts use)
they could have multiplied their revenues by at least 12 times and moved those books so much faster.

I will create and implement a customized campaign for you that brings you an income:
AndreaReynoldsPR@gmail.com

Choose which results you wish to achieve, then print the page:

  • Strategic empire-building blueprint/strategy
  • Determination of new markets.
  • Ways to build a buzz, a following, and an empire.
  • Refinement of your niche expertise.
  • Newsworthy stories for press and media.
  • Promotional materials: news releases, speaker's kit, etc.
  • Systems for assessing assignments/criteria for accepting.
  • A column syndication campaign.
  • A campaign to generate paid speaking engagements.
  • Answers to your questions.
  • Assessment of your current proposals and contracts
  • Script development for speaking engagements
  • Media skills training
  • Platform skills training
  • Web site improvement
  • Talk show proposal development
  • Demo tape critiques
  • Speaking, writing, consulting contract negotiation
  • Licensing of your publication and other rights
  • Brainstorming solutions to any challenge
 
Your Investment: $5,000 per month for a minimum of 3 months, plus expenses which are approved by you.
Please contact me with your web site address, book title, your intended release date and
your wish list of goals to achieve.

You may use the PayPal payment button below to remit your
$5,000 deposit to secure your place in the queue for campaign management.

Due to my increasingly demanding schedule I will accept only one new author/speaker campaign per month.