Wisdom is Worth a Million
My Mission: To show you how to attract paying assignments and contracts to you: consulting, writing, speaking, hosting, spokesperson, syndication, etc.... so you need never go knocking on doors again.
Andrea with Jack Canfield, co-creator of
the Chicken Soup for the Soul book series.
1. If your advice - an intangible asset - is your primary "product"... stop giving it away for free.
Conventional wisdom tells professionals like you to write articles, ebooks, blogs and newsletters for free, speak for free, etc., and you'll make more money. That's ridiculous, and totally against my philosophy.
2. If you agree to work for free it will only attract more requests for free work.
Working for free teaches people you don't value your own wisdom and expertise enough for others to pay for it. You didn't go to medical school (law school, engineering school, chiropractic college, dental college or business school) to work for free. I don't ask you to work for free; I teach you how to increase your income, incrementally, month after month, year after year, by attracting clients, patients, and paying engagements and assignments to you. While quotes in the media and press are nice, they don't pay the mortgage or your staff's salaries. My aim is to bring you additional income. (I'm no dummy.... The more you earn, the longer you can afford to retain me!)
3. Independent consultants, experts and specialists don't pay to promote themselves. They get paid to promote themselves.
If you don't agree with me, you're either selling products and not expertise, or you haven't looked very carefully at what celebrity experts do. Do you think Dr. Phil McGraw, Martha Stewart, Dr. Memet Oz, Dr. Drew Pinski, Alan Dershowitz, Suze Orman, Dave Ramsey, etc., do anything for free? Rarely, if ever. They get paid for all their work which promotes other services they offer. So be like them. I'll work with you to make it happen.
My Recommendation: Retain me only after you have ordered/read some of my manuals and reports to get to know how I think. If we're not a match, don't retain me. You'll have saved money and you'll have received some good ideas and tips you can use to boost your visibility and income.